Strategic research solutions showcased by BMi Research

When looking for an insights partner, it's important to easily identify services and solutions that best match your needs, as well as hear from clients who have already benefited. BMi Research, one of South Africa's leading full-service market research providers, makes this simple by showcasing its range of strategic research solutions on its refreshed website.

With more than 50 years' experience across the South African market value chain, BMi Research has been first-to-market with a number of innovative tools that have shaped the local research industry. Today, its strategic research solutions continue to deliver the insights businesses need to grow.

Through its current market behaviour and pricing intelligence tools, BMi Research provides definitive research insights and solutions that help South African businesses make smarter decisions.

Key focus areas include:

• Consumer behaviour and business insights: consumer and B2B research studies using both qualitative and quantitative methodologies, supported by modern field collection methods.
• Advertising and messaging evaluation: tools to monitor and analyse the impact of advertising and communications, as well as competitor activity, to sharpen marketing strategies.
• Pricing intelligence: price tracking and share-of-shelf measurement within retail and wholesale landscapes across South Africa and neighbouring countries.
  The site also features a collection of articles where BMi Research experts share insights drawn from recent surveys, keeping clients connected to the latest market trends.