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News | Tag: packaging innovation

Refreshing 2023 performance by ready-to-drink beverage sector

June 24 2024 By BMi Research rtd market, soft drinks, fruit juice, sports drinks, bmi research, beverage trends, consumer insights, promotions, packaging innovation, retail performance, economic pressure, sparkling juice, pet bottles, south african beverages, fmcg insights, market growth, shopper behaviour, beverage sector

The ready-to-drink (RTD) cold drink market, including sparkling soft drinks (SSDs), fruit juices and sports drinks, experienced positive volume growth in 2023, with SSD volumes surpassing pre-Covid levels, new research from BMi Research has revealed. Ready-to-drink sports drinks recorded the biggest volume jump, achieving almost double-digit growth, followed by SSDs, which grew at half that rate. Ready-to-drink fruit juices was the slowest perf...