Want to know what South African consumers think?

So do we!

That's why we're always busy researching new sectors of the market to better understand South African consumers and what motivates them.

News | Tag: qualitative research

Insights-driven marketing: Reshaping consumer market research

June 12 2025 By BMi Research market research, consumer insights, data-driven marketing, bmi research, customer engagement, brand strategy, predictive analytics, ai tools, digital insights, customer behaviour, roi, research innovation, qualitative research, quantitative research, marketing trends, loyalty, audience intelligence, strategic marketing, customer-centricity

In this digital era, consumers practically control brands' narratives through their uncensored brand comments, opinions, reviews and conversations on online platforms. This means getting into the minds of your consumers has never been more important. Insights-driven marketing that combines targeted market research and consumer insights is strategic, yields a significant competitive edge and centres around consumer need. Instead of asking what you...

No market research? You're throwing good money after bad

February 25 2025 By BMi Research market research, consumer insights, shopper behaviour, pricing strategy, campaign roi, bmi research, retail trends, product development, qualitative research, quantitative research, south african economy, brand strategy, competitor analysis, data-driven marketing, customer experience, strategic planning

In the current economic climate, every move your brand makes should be a strategic one. Campaign? In-store promotion? Run of the mill advertising? They should all be informed by market insights that tell you what your customers are thinking, and what your competitors are doing. There is no room for vanity campaigns in this economy. Every point of customer engagement, from mobile ads and broadsheets to on-shelf communications and pricing, should b...