Want to know what South African consumers think?

So do we!

That's why we're always busy researching new sectors of the market to better understand South African consumers and what motivates them.

News | Tag: pricing strategy

No market research? You're throwing good money after bad

February 25 2025 By BMi Research market research, consumer insights, shopper behaviour, pricing strategy, campaign roi, bmi research, retail trends, product development, qualitative research, quantitative research, south african economy, brand strategy, competitor analysis, data-driven marketing, customer experience, strategic planning

In the current economic climate, every move your brand makes should be a strategic one. Campaign? In-store promotion? Run of the mill advertising? They should all be informed by market insights that tell you what your customers are thinking, and what your competitors are doing. There is no room for vanity campaigns in this economy. Every point of customer engagement, from mobile ads and broadsheets to on-shelf communications and pricing, should b...