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Eye-tracking: the most potent ad testing tool in the attention economy

April 09 2026 By BMi Research ad monitoring, eye tracking, bmi ad-apt, adcheck, research, consumer research, brand research

Between 2 and 5 seconds*. That's the sweet spot for capturing attention today. But not merely on a single advert - multiple exposures to messaging, where each one grabs fleeting glances of attention, have been shown to break through the attention barrier that marketers find themselves currently battling. And break through they must, for attention drives business effectiveness. Rand for rand, high-attention media plans boost market share growth by...