Want to know what South African consumers think?

So do we!

That's why we're always busy researching new sectors of the market to better understand South African consumers and what motivates them.

News | Tag: competitor analysis

Strategic research solutions showcased by BMi Research

September 11 2025 By BMi Research market research, consumer insights, business insights, advertising & media research, pricing intelligence, retail & wholesale research, b2b research, south africa market research, strategic research solutions, competitor analysis

When looking for an insights partner, it's important to easily identify services and solutions that best match your needs, as well as hear from clients who have already benefited. BMi Research, one of South Africa's leading full-service market research providers, makes this simple by showcasing its range of strategic research solutions on its refreshed website. With more than 50 years' experience across the South African market value chain, BMi R...

No market research? You're throwing good money after bad

February 25 2025 By BMi Research market research, consumer insights, shopper behaviour, pricing strategy, campaign roi, bmi research, retail trends, product development, qualitative research, quantitative research, south african economy, brand strategy, competitor analysis, data-driven marketing, customer experience, strategic planning

In the current economic climate, every move your brand makes should be a strategic one. Campaign? In-store promotion? Run of the mill advertising? They should all be informed by market insights that tell you what your customers are thinking, and what your competitors are doing. There is no room for vanity campaigns in this economy. Every point of customer engagement, from mobile ads and broadsheets to on-shelf communications and pricing, should b...