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News | Tag: brand gauge

Brand intelligence for a competitive advantage

March 18 2026 By BMi Research brand gauge, brand measurement

How does your brand shape up against your competitors? That's what every brand wants to know. That, and how to grow what's working and how to fix what's not. This most likely explains why, after more than five years, Brand Gauge - BMi Research's brand health measurement and tracking tool - remains the company's single, most-rapidly growing research solution. "Brand Gauge measures the performance of a brand in a competitive context. It provides in...