Customer data – the powerful competitive tool brand owners are overlooking
February 15, 2019
Necessity is the mother of all invention, Plato said. Never has this sentiment been more relevant than right now, when...
Read More
Blog Masonry Full Width
Lorem ipsum dolor sit
#BizTrends2019: From mobile e-commerce to AI – the top 5 trends driving SA consumers in 2019
January 23, 2019
In all our years of watching and researching consumer trends, this is the first time that the evidence we are...
Read More
JackalBerry Challenge 2018 – cyclists aiming to raise R350,000
November 17, 2018
The seventh annual JackalBerry MTB Challenge will take place on 30 November and 1 December 2018 with 60 cyclists travelling...
Read More
Four fast ways to maximise in-store promotions
February 7, 2018
by Sandra Steenkamp When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales....
Read More
ROOTS research reveals the most popular SA garage forecourts and top forecourt purchases
January 22, 2018
Soft drinks, airtime and top-up groceries are the three most popular items currently bought at South African garage forecourts, according...
Read More
Economic slowdown drives beverage innovation among bottom-end retailers
January 18, 2018
~ Article by Shaneev Boodoo Like so many other sectors, the South African beverage market has not escaped the effects of...
Read More
How SA’s recession is impacting consumer spending
August 10, 2017
With Stats SA reporting a 0.7% GDP decrease in the first quarter of 2017, the announcement we were all dreading...
Read More
Cash-strapped consumers seek value not ‘specials’
March 14, 2017
South African consumers look beyond price when actively seeking value for money while grocery shopping, with their perceptions of physical...
Read More
Say hello to the new South African shopper
January 26, 2017
Think you know South African shoppers? Think again. Recent shopper insights* research reveals local consumers have changed. A lot. And...
Read More
JackalBerry MTB Cycle Challenge 2016
December 20, 2016
The cyclists of the JackalBerry MTB Cycle Challenge 2016 raised over R300,000 for the Ubuhle Christian School, in Bronkhorstspruit. This...
Read More
Personalised multi-sensory experiences: the next level of retail theatre
July 27, 2016
Retailers creating ‘theatres of shopping’ is not new. However, the idea of grabbing consumers by their senses; dropping them into lavish multi-sensory experiences; and physically moving them beyond everyday brand interactions to meaningful, personalised brand engagements is. And it’s taking off in a big way.
Food Inflation 2016
July 11, 2016
This infographic displays the top 5 food categories fueling Food inflation in South Africa for 2016....
Read More
Would the real BMi Research, please stand up?
June 7, 2016
Business Monitor International, a division of US-based financial information services, Fitch Group, rebranded its South African operation BMI Research in March 2015.
While this possible name infringement has been subject to a legal process since that time, it has recently come to our attention that it is causing confusion among clients, media and within the local business sector.
Lacklustre sales staff cost SA retailers dearly
May 10, 2016
Lacklustre sales staff cost SA retailers dearly
The indifferent attitude of South African retail sales staff when interacting with customers is not only costing retailers valuable sales but, in some cases, even delivering customers right into the hands of competitors. The result is an increasingly discontented consumer base that is becoming more discerning when it comes to spending its hard-earned rands.
Consumers expect ‘omnichannel’ brand engagement
April 13, 2016
Consumers are looking for connections with the brands they use at multiple levels, across various digital platforms and social media channels. What’s more, the experience in stores must deliver on the brand promise; staff should know their products.
- 1
- 2