Four fast ways to maximise in-store promotions
February 7, 2018
by Sandra Steenkamp When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales....
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ROOTS research reveals the most popular SA garage forecourts and top forecourt purchases
January 22, 2018
Soft drinks, airtime and top-up groceries are the three most popular items currently bought at South African garage forecourts, according...
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Economic slowdown drives beverage innovation among bottom-end retailers
January 18, 2018
~ Article by Shaneev Boodoo Like so many other sectors, the South African beverage market has not escaped the effects of...
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How SA’s recession is impacting consumer spending
August 10, 2017
With Stats SA reporting a 0.7% GDP decrease in the first quarter of 2017, the announcement we were all dreading...
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Cash-strapped consumers seek value not ‘specials’
March 14, 2017
South African consumers look beyond price when actively seeking value for money while grocery shopping, with their perceptions of physical...
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Say hello to the new South African shopper
January 26, 2017
Think you know South African shoppers? Think again. Recent shopper insights* research reveals local consumers have changed. A lot. And...
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JackalBerry MTB Cycle Challenge 2016
December 20, 2016
The cyclists of the JackalBerry MTB Cycle Challenge 2016 raised over R300,000 for the Ubuhle Christian School, in Bronkhorstspruit. This...
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Personalised multi-sensory experiences: the next level of retail theatre
July 27, 2016
Retailers creating ‘theatres of shopping’ is not new. However, the idea of grabbing consumers by their senses; dropping them into lavish multi-sensory experiences; and physically moving them beyond everyday brand interactions to meaningful, personalised brand engagements is. And it’s taking off in a big way.
Food Inflation 2016
July 11, 2016
This infographic displays the top 5 food categories fueling Food inflation in South Africa for 2016....
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Would the real BMi Research, please stand up?
June 7, 2016
Business Monitor International, a division of US-based financial information services, Fitch Group, rebranded its South African operation BMI Research in March 2015.
While this possible name infringement has been subject to a legal process since that time, it has recently come to our attention that it is causing confusion among clients, media and within the local business sector.
Lacklustre sales staff cost SA retailers dearly
May 10, 2016
Lacklustre sales staff cost SA retailers dearly
The indifferent attitude of South African retail sales staff when interacting with customers is not only costing retailers valuable sales but, in some cases, even delivering customers right into the hands of competitors. The result is an increasingly discontented consumer base that is becoming more discerning when it comes to spending its hard-earned rands.
Consumers expect ‘omnichannel’ brand engagement
April 13, 2016
Consumers are looking for connections with the brands they use at multiple levels, across various digital platforms and social media channels. What’s more, the experience in stores must deliver on the brand promise; staff should know their products.
Evolving consumer landscape favours the bold: 2016 Trends
January 25, 2016
One of the biggest drivers in 2016 will be consumers’ continually shrinking wallet. This will continue to put enormous pressure on manufacturers and retailers, as consumers from across the LSM spectrum demand competitive pricing and increased value.
Video: Where to look for Value
August 25, 2015
Gareth Pearson, our CEO providing insight on Where to find Value....
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