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Our Research Solutions

Pricing Intelligence

Specialising in reading the market environment, price tracking and measuring share of shelf within the retail and wholesale landscape. Partnering with our clients to support their strategic initiatives, we provide solutions to assess on-shelf pricing, promotional pricing and E-Commerce pricing within South Africa and neighbouring countries.

Promotional Price Tracker

An information tool providing access to advertised promotional activity and pricing across all print media in South Africa. Track advertised pricing, Adspend, Number of Ads and Share of Voice to monitor and assess ROI. 

Benefits

Tactical insights to monitor advertising activity. A compliance and verification tool to provide in-depth reporting using an online dashboard.

Instore Pricing Solutions

Customised surveys to track on-shelf pricing and promotions in-store within retail and wholesale outlets. Monitor trended pricing and measure brand’s share of shelf, shelf health, facings and stock availability.

Benefits

Insights into competitor pricing strategies, forward share and shelf health compliance to enhance overall performance in-store.

E-Commerce Pricing

Analyse and determine competitor pricing across all retailers. Compare online vs offline pricing, depth of promotion and product availability by retailer. Analyse historical competitor pricing trends.

Benefits

Customised reporting, offering in-depth insights by analysing your competitors pricing per retailer, which includes URL and image links for each website.

Have a project in mind?

Do you want to get ahead of your competitors?

Get in Touch
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