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BMi Research is a long standing full service
research house specialising in qualitative
and quantitative research solutions.

With multi-sector experience, the BMi team understands industrial and manufacturing research, wholesale to retail intelligence and shopper insights.

Our Solutions

ADVERTISING

Monitoring campaign executions across TV, radio, outdoor, print & digital platforms. Competitor creative executions delivered via our online portal & email alerts. Competitor review presentation & competitor messaging analysis.

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ANALYTICS

Combining multiple data sets that use existing data to create new & meaningful, actionable insights. Improve the return on investment on data purchased and see informed decisions translate into positive business growth.

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CATEGORY QUANTIFICATIONS

Incorporating formal & informal market components to deliver total market size including volume, value & consumption trends. Market includes; retail, wholesale, food services, industrial & exports.

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INSTORE RESEARCH

Monitoring of both the internal & competitive on-shelf landscapes, through the use of the latest data collection technologies & methodologies, to provide actionable strategic insights, and ultimately create tactical competitive advantage.

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CUSTOMISED INSIGHTS

Tailor-made research that is specifically designed to address your unique objectives by obtaining deep insights into the needs, expectations and attitudes towards companies, brands & products.

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MYSTERY SHOPPING

An assessment of shoppers' interaction with your brand. Evaluation of a company’s goods, service & compliance levels to provide brand experience insights from a shopper perspective.

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PRINT ADS

Tracking of products & services in relation to pricing & promotions.

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MarketLink

Meet the Team

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CEO
Kevin Kruger

CEO

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Customised Insights Manager
Leanne Freeman

Customised Insights Manager

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Sales Manager
Danie Botha

Sales Manager

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Mystery Shopping Manager
Sandra Steenkamp

Mystery Shopping Manager

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IT Director
Greg Avramit

IT Director

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National Field Manager
Jimmy de Ville

National Field Manager

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Instore Research Manager
Gareth Trueman

Instore Research Manager

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Research Manager
Marilyn Nel

Research Manager

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