Consumer Behaviour and Business Insights

Our Research Solutions

Consumer Behaviour and Business Insights

Understanding consumers is key to business and brand growth. We deliver consumer and B2B research studies using qualitative and quantitative methodologies with modern field collection methods, including Online, CAPI, CATI and PAPI. BMi delivers actionable insights on bespoke studies to answer key strategic questions.

Brand Gauge

Single dip or tracking studies to measure your brand’s relative strengths and weaknesses against competitors on key category drivers, and track brand funnel metrics such as awareness, trial, consideration, usage, and loyalty.

Benefits

Isolate levers to drive equity growth and isolate gaps at point of sale and in market activation effect for optimum brand performance.

Product Testing

We have a range of qualitative and quantitative solutions available to tailor the testing of your FMCG product – whether this is at concept stage, unbranded product ready for packaging, or finished branded goods on the market.

Benefits

By understanding the market reaction to your developing concept, you can adapt your design upfront for the greatest chance of success. Benchmarking against competitor products helps to understand comparative flavour profiles and offer your consumers the best product experience.

Market Demand and Quantification

Category quantification and tracking solution that provides insights into key market trends, volumes, values, packaging, distribution and growth forecasts.

Benefits

Understand the market landscape, drivers and forecasts allows you to harness opportunities to design an effective business strategy and grow your footprint across Sub-Saharan African countries.

Mystery Shopping

Customised mystery shopping investigations or audits by our team of experienced mystery shoppers to ascertain in-store performance and compliance through the eyes of your customers.

Benefits

Track and trend in-store performance, test training programmes, recognise and reward star performers, to ultimately improve the in-store experience and enhance brand loyalty.

CX Online

Customer experience monitoring of your e-commerce site, from shopping registration to final product delivery, with shoppers trained to provide accurate appraisals.

Benefits

Understanding how your e-commerce site is viewed through the eyes of your customer allows you to proactively correct any issues or service gaps and maintain a competitive edge.

Ad-Apt

Our neuroscience testing solution provides a powerful assessment of your digital advertising using a tool that simulates the consumer’s usual online experience but measures gaze time, element order mapping and overall recall.

Benefits

Understanding how your marketing is viewed by your target market before launch allows for adaptation and ensures optimal exposure with the best ROI. .

Free Mystery Shop

BMi Research is offering a 10% discount to new clients who sign up for a CX Online study.

*Valid till 31 March 2024

Our Research Solutions