With Stats SA reporting a 0.7% GDP decrease in the first quarter of 2017, the announcement we were all dreading...
Read MoreSouth African consumers look beyond price when actively seeking value for money while grocery shopping, with their perceptions of physical...
Read MoreThink you know South African shoppers? Think again. Recent shopper insights* research reveals local consumers have changed. A lot. And...
Read MoreThe cyclists of the JackalBerry MTB Cycle Challenge 2016 raised over R300,000 for the Ubuhle Christian School, in Bronkhorstspruit. This...
Read MoreRetailers creating ‘theatres of shopping’ is not new. However, the idea of grabbing consumers by their senses; dropping them into lavish multi-sensory experiences; and physically moving them beyond everyday brand interactions to meaningful, personalised brand engagements is. And it’s taking off in a big way.
Read MoreThis infographic displays the top 5 food categories fueling Food inflation in South Africa for 2016....
Read MoreBusiness Monitor International, a division of US-based financial information services, Fitch Group, rebranded its South African operation BMI Research in March 2015.
While this possible name infringement has been subject to a legal process since that time, it has recently come to our attention that it is causing confusion among clients, media and within the local business sector.
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Lacklustre sales staff cost SA retailers dearly
The indifferent attitude of South African retail sales staff when interacting with customers is not only costing retailers valuable sales but, in some cases, even delivering customers right into the hands of competitors. The result is an increasingly discontented consumer base that is becoming more discerning when it comes to spending its hard-earned rands.
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Consumers are looking for connections with the brands they use at multiple levels, across various digital platforms and social media channels. What’s more, the experience in stores must deliver on the brand promise; staff should know their products.
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One of the biggest drivers in 2016 will be consumers’ continually shrinking wallet. This will continue to put enormous pressure on manufacturers and retailers, as consumers from across the LSM spectrum demand competitive pricing and increased value.
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Gareth Pearson, our CEO providing insight on Where to find Value....
Read MoreHello my name is Millennial
Millennials are important be this new generation is powerful size, forceful in change potential, tech savvy in how it wishes to engage in the world, thinks globally, eco-friendly and weighs heavily on causes which it values. Can be ruthless with products and brands which it sees over irrelevant, self-seeking, non tech, shy and non-engaging.
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