Author: Teresa Delaport

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Cash-strapped consumers seek value not ‘specials’

March 14, 2017

South African consumers look beyond price when actively seeking value for money while grocery shopping, with their perceptions of physical...

Say hello to the new South African shopper

January 26, 2017

Think you know South African shoppers? Think again. Recent shopper insights* research reveals local consumers have changed. A lot. And...

JackalBerry MTB Cycle Challenge 2016

December 20, 2016

The cyclists of the JackalBerry MTB Cycle Challenge 2016 raised over R300,000 for the Ubuhle Christian School, in Bronkhorstspruit. This...

BMi talks Personalised Multisensory Experiences: The Next Level of Retail Theatre

October 27, 2016

Personalised multi-sensory experiences: the next level of retail theatre

July 27, 2016

Retailers creating ‘theatres of shopping’ is not new. However, the idea of grabbing consumers by their senses; dropping them into lavish multi-sensory experiences; and physically moving them beyond everyday brand interactions to meaningful, personalised brand engagements is. And it’s taking off in a big way.