Why SA retailers and e-tailers should be eyeing Singles’ Day as their next big move
April 3, 2019
While South African retailers, e-tailers and brand owners are tallying up their takings at the tills from Valentine’s Day, there’s...
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BMi Research launches online print promo ad tracker with full mobi capability
October 24, 2018
BMi Research has once again demonstrated it has its finger firmly on the pulse of research trends with a new,...
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Personalised multi-sensory experiences: the next level of retail theatre
July 27, 2016
Retailers creating ‘theatres of shopping’ is not new. However, the idea of grabbing consumers by their senses; dropping them into lavish multi-sensory experiences; and physically moving them beyond everyday brand interactions to meaningful, personalised brand engagements is. And it’s taking off in a big way.