While South African retailers, e-tailers and brand owners are tallying up their takings at the tills from Valentine’s Day, there’s...Read More
BMi Research has once again demonstrated it has its finger firmly on the pulse of research trends with a new,...Read More
Retailers creating ‘theatres of shopping’ is not new. However, the idea of grabbing consumers by their senses; dropping them into lavish multi-sensory experiences; and physically moving them beyond everyday brand interactions to meaningful, personalised brand engagements is. And it’s taking off in a big way.