BMi Research launches online print promo ad tracker with full mobi capability

October 24, 2018

BMi Research has once again demonstrated it has its finger firmly on the pulse of research trends with a new,...

BMi talks Personalised Multisensory Experiences: The Next Level of Retail Theatre

October 27, 2016

Cake or Crust?

October 19, 2016

Personalised multi-sensory experiences: the next level of retail theatre

July 27, 2016

Retailers creating ‘theatres of shopping’ is not new. However, the idea of grabbing consumers by their senses; dropping them into lavish multi-sensory experiences; and physically moving them beyond everyday brand interactions to meaningful, personalised brand engagements is. And it’s taking off in a big way.