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Media Un-usual

This past month's lockdown has had an interesting impact on how South Africans consume media. Coupled with the millions of...

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The real BMi Research

Legal proceedings are still continuing between South African company, BMi Research (Pty) Ltd, and Business Monitor International, a division of...

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Lacklustre sales staff cost SA retailers dearly

Lacklustre sales staff cost SA retailers dearly
The indifferent attitude of South African retail sales staff when interacting with customers is not only costing retailers valuable sales but, in some cases, even delivering customers right into the hands of competitors. The result is an increasingly discontented consumer base that is becoming more discerning when it comes to spending its hard-earned rands.

Poor Execution Undermines the Power of In-store Activations

Poor Execution Undermines the Power of In-store Activations

In-store promoters or brand ambassadors often don’t do justice to the vital role they play within a brand owner’s marketing strategy. Instead of providing an engaging customer experience that allows customers to positively interact with the brand in the retail environment, they merely provide free samples and at best, a diluted brand presence.

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