BMi Research conducted a survey at the end of April, amongst 1035 cellular sales agents and store managers*. This was...Read More
A growing number of media reports regarding the negative health implications of energy drinks have done little to dampen South...Read More
There is, surprisingly, a certain optimism among South Africans, with some citizens feeling reasonably satisfied with their lives. This perspective seems...Read More
Soft drinks, airtime and top-up groceries are the three most popular items currently bought at South African garage forecourts, according...Read More
~ Article by Shaneev Boodoo Like so many other sectors, the South African beverage market has not escaped the effects of...Read More
Poor Execution Undermines the Power of In-store Activations
In-store promoters or brand ambassadors often don’t do justice to the vital role they play within a brand owner’s marketing strategy. Instead of providing an engaging customer experience that allows customers to positively interact with the brand in the retail environment, they merely provide free samples and at best, a diluted brand presence.