Online mystery shopping tool launch
March 4, 2021
Research and insights company BMi Research will be one of the first to launch an online customer experience solution that...
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Cellular industry staff more confident in the presidency
May 21, 2020
BMi Research conducted a survey at the end of April, amongst 1035 cellular sales agents and store managers*. This was...
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Business un-usual at BMi Research
April 7, 2020
BMi Research continues to operate and is doing everything in its power to ensure that clients continue to receive reports...
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Growth in energy drink products expected to slow down as SA follows global trends
October 28, 2019
A growing number of media reports regarding the negative health implications of energy drinks have done little to dampen South...
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South Africans fairly optimistic despite country’s challenges
June 5, 2019
There is, surprisingly, a certain optimism among South Africans, with some citizens feeling reasonably satisfied with their lives. This perspective seems...
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Sugar tax leaves a bitter taste for the beverage sector
May 28, 2019
The sharp increase in the average selling price of sugary drinks in South Africa is starting to be felt. This...
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ROOTS research reveals the most popular SA garage forecourts and top forecourt purchases
January 22, 2018
Soft drinks, airtime and top-up groceries are the three most popular items currently bought at South African garage forecourts, according...
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Economic slowdown drives beverage innovation among bottom-end retailers
January 18, 2018
~ Article by Shaneev Boodoo Like so many other sectors, the South African beverage market has not escaped the effects of...
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Poor Execution Undermines the Power of In-store Activations
June 11, 2015
Poor Execution Undermines the Power of In-store Activations
In-store promoters or brand ambassadors often don’t do justice to the vital role they play within a brand owner’s marketing strategy. Instead of providing an engaging customer experience that allows customers to positively interact with the brand in the retail environment, they merely provide free samples and at best, a diluted brand presence.
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