South Africans fairly optimistic despite country’s challenges
June 5, 2019
There is, surprisingly, a certain optimism among South Africans, with some citizens feeling reasonably satisfied with their lives. This perspective seems...
Read More
Research Tag
- All
- BMi Cares
- Entrepreneurship
- Home
- Infographics
- Insights
- News
- Press & Media
- Social
- Trends
- Uncategorized
Sugar tax leaves a bitter taste for the beverage sector
May 28, 2019
The sharp increase in the average selling price of sugary drinks in South Africa is starting to be felt. This...
Read More
ROOTS research reveals the most popular SA garage forecourts and top forecourt purchases
January 22, 2018
Soft drinks, airtime and top-up groceries are the three most popular items currently bought at South African garage forecourts, according...
Read More
Economic slowdown drives beverage innovation among bottom-end retailers
January 18, 2018
~ Article by Shaneev Boodoo Like so many other sectors, the South African beverage market has not escaped the effects of...
Read More
Poor Execution Undermines the Power of In-store Activations
June 11, 2015
Poor Execution Undermines the Power of In-store Activations
In-store promoters or brand ambassadors often don’t do justice to the vital role they play within a brand owner’s marketing strategy. Instead of providing an engaging customer experience that allows customers to positively interact with the brand in the retail environment, they merely provide free samples and at best, a diluted brand presence.
Online Retail Packaging
March 17, 2015
Online Retail Packaging
Does packaging require a revamp for online shopping? Packaging trends to be led by Mobile Commerce. Online retail represents exciting opportunities for South African marketers. Although the sector is still relatively small compared to total online sales, it’s growing.
A recent study by Dunnhumby showed online grocery shopping in emerging markets like the USA, China, Slovakia, Czech Republic, Poland, Ireland, Japan and South Africa was growing by 97%. In 2014, the study showed, these markets recorded an online sales penetration of 0.9%.
Although the base is small, projections are large: online retail in South Africa could potentially grow to achieve the 3.5% of total grocery sales over the next few years.
New Technology Shift for BMi Research
November 8, 2014
New Technology Shift for BMi Research
BMi Research has switched to Android-powered mobile devices for data capture in a move which will improve the quality and scope of its services to clients.