The pasta category experienced relatively good growth in volume and value from 2014 to 2015. It is believed that the pasta category gathered momentum through population growth, an increase in urbanisation, the realisation of the convenience benefit offered, the availability of different variants, and relatively economical price compared to other staple food types.
The average industry selling prices for dry pasta and pasta meal kits increased by 8.9% and 8.5% respectively from 2014 to 2015.
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June 12, 2017