The white milk market saw good growth during the base year. While all milk formats saw volume growth, the overall market was bolstered by a substantial increase in the volume of UHT variants consumed in particular.
In terms of value, the category saw a below inflation increase in the average per litre pricing. While rising input costs and the drought put farmers under pressure to supply the market at acceptable prices, there was an oversupply of UHT milk, partially imported.
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June 12, 2017