Dilutables represents approximately 1.6% in packaged volume of the total beverage industry, which is a fairly small share. However, for these purchased packaged volumes, dilutables are the equivalent of about 6.7 litres on average in a reconstituted format.
Despite the South African economy under performing and the consumer’s disposable income being depleted even further in 2016, the dilutable category showed a reasonable increase in the year under review.
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December 13, 2017