The RTD iced tea category has grown in popularity with consumers in South Africa. The category grew in both volume and value in 2016. The iced tea category outperformed a struggling economy, considering the annual GDP growth was 0.3% for South Africa. It is believed that this category has not yet reached maturity and will continue on a positive growth trajectory for the foreseeable future.
The category growth may be attributed to many factors.
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December 19, 2017