Lacklustre sales staff cost SA retailers dearly
The indifferent attitude of South African retail sales staff when interacting with customers is not only costing retailers valuable sales but, in some cases, even delivering customers right into the hands of competitors. The result is an increasingly discontented consumer base that is becoming more discerning when it comes to spending its hard-earned rands.
Consumers are looking for connections with the brands they use at multiple levels, across various digital platforms and social media channels. What’s more, the experience in stores must deliver on the brand promise; staff should know their products.
One of the biggest drivers in 2016 will be consumers’ continually shrinking wallet. This will continue to put enormous pressure on manufacturers and retailers, as consumers from across the LSM spectrum demand competitive pricing and increased value.
Gareth Pearson, our CEO providing insight on Where to find Value....
Read More
Hello my name is Millennial
Millennials are important be this new generation is powerful size, forceful in change potential, tech savvy in how it wishes to engage in the world, thinks globally, eco-friendly and weighs heavily on causes which it values. Can be ruthless with products and brands which it sees over irrelevant, self-seeking, non tech, shy and non-engaging.