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Insights

Would the real BMi Research, please stand up?

Business Monitor International, a division of US-based financial information services, Fitch Group, rebranded its South African operation BMI Research in March 2015.

While this possible name infringement has been subject to a legal process since that time, it has recently come to our attention that it is causing confusion among clients, media and within the local business sector.

Lacklustre sales staff cost SA retailers dearly

Lacklustre sales staff cost SA retailers dearly
The indifferent attitude of South African retail sales staff when interacting with customers is not only costing retailers valuable sales but, in some cases, even delivering customers right into the hands of competitors. The result is an increasingly discontented consumer base that is becoming more discerning when it comes to spending its hard-earned rands.

Hello my name is Millennial

Hello my name is Millennial
Millennials are important be this new generation is powerful size, forceful in change potential, tech savvy in how it wishes to engage in the world, thinks globally, eco-friendly and weighs heavily on causes which it values. Can be ruthless with products and brands which it sees over irrelevant, self-seeking, non tech, shy and non-engaging.