Following a number of years of relatively limited growth, the South African malt beer category saw a higher than average volume increase for 2017.
A recently released BMi Research report shows that following a number of years of relatively limited growth, the South African malt beer category saw a higher than average volume increase for 2017.
Overall, 2017 was a successful year for the category as a whole. Some prominent players saw double digit growth for their products, which naturally bolstered the overall category volumes. Craft beer once again gained popularity and more established players continued to venture into this portion of the market.
It is believed that more global brands will enter the local market in future, as South Africa is increasingly recognised as an opportune space to trade and gain share. This trend has already begun, with an influx of imported labels entrenching themselves in the local market.
October 29, 2018