One of the greatest challenges facing today's online retailers is accurate pricing. In fact, it's such a business-critical activity...
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Retailers creating ‘theatres of shopping’ is not new. However, the idea of grabbing consumers by their senses; dropping them into lavish multi-sensory experiences; and physically moving them beyond everyday brand interactions to meaningful, personalised brand engagements is. And it’s taking off in a big way.
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Lacklustre sales staff cost SA retailers dearly
The indifferent attitude of South African retail sales staff when interacting with customers is not only costing retailers valuable sales but, in some cases, even delivering customers right into the hands of competitors. The result is an increasingly discontented consumer base that is becoming more discerning when it comes to spending its hard-earned rands.
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Online Retail Packaging
Does packaging require a revamp for online shopping? Packaging trends to be led by Mobile Commerce. Online retail represents exciting opportunities for South African marketers. Although the sector is still relatively small compared to total online sales, it’s growing.
A recent study by Dunnhumby showed online grocery shopping in emerging markets like the USA, China, Slovakia, Czech Republic, Poland, Ireland, Japan and South Africa was growing by 97%. In 2014, the study showed, these markets recorded an online sales penetration of 0.9%.
Although the base is small, projections are large: online retail in South Africa could potentially grow to achieve the 3.5% of total grocery sales over the next few years.
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