Statistical Modelling

Our Research Solutions

Statistical Modelling

BMi has partnered with Analytic Edge to deliver simple, scalable, real-time and cost-efficient marketing analytics powered by leading-edge AI and technology. 

Marketing Mix Modeling (MMM)

Analytic Edge offers a range of technology-enabled analytics solutions for marketing & sales effectiveness. Marketing Mix Modelling (MMM) is a statistical methodology that measures the ROI of all marketing channels.

Benefits

Simple, scalable, real-time and cost-efficient marketing analytics powered by leading-edge AI and technology. Leverage real-time insights to guide marketing planning decisions

Demand Drivers

Demand Drivers™ is an ‘always-on’ cloud-based marketing mix platform that integrates the entire process and automates key steps to complete ROMI analyses faster. helping companies generate real-time, actionable and “forward-looking” insights to make quick marketing spend decisions.

Benefits

Helping companies generate real-time, actionable and “forward-looking” insights to make quick marketing spend decisions.

AI Based Dynamic Forecasting

The solution incorporates relevant data including macro, business and marketing data to build a forecast model using multiple Machine Learning based algorithms.

Benefits

It improves forecast accuracy quickly by adapting to emerging trends with every data update and making a causal link between evolving business drivers and the forecast.

Pricing & Promotion Strategy

Assess the impact of increasing or decreasing a price and determine the most appropriate pricing strategy. Analyze the ideal depth of promotions and the source of volume when items are promoted.

Benefits

Analytic Edge’s Pricing & Promotion Analytics Solution provides the tools to measure price elasticity and the impact of different types of promotions on sales, allowing companies to plan, implement and track appropriate programs and strategies for every category and product.

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