BMi Research recently revealed that the sparkling soft drink (SSD) category grew in volume but declined in value in 2017 compared to 2016.
The conservative volume growth seen for SSDs was indicative that the category is in the mature stage with limited room for growth. However, the category experienced a significant increase in the volume of diet drinks sold in 2017 with more emphasis on flavoured diet variants, with the volume of low sugar and no sugar variants more than doubling in the last year.
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May 3, 2018