Mystery Shopping

Evaluation of a company’s goods, services & compliance levels in order to provide brand experience insights from a customer perspective.

Uncover Mystery Shopping Insights around:
– Service levels, including staff presentation & attitude, product knowledge & selling skills.
– Store environment, including store & surrounds, store atmosphere.
– Product, merchandise or brand: Compliance & meeting standards.

In order to:
– Recognise & reward outstanding performance.
– Identify areas of weaknesses and strength (own & competitor).
– Test effectiveness of training programmes.
– Determine adherence to organisational standards.
– Verify promotional compliance

What we find changes who we become. – Peter Morville