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About Us

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About Us

BMi Research is a long standing full service research house specialising in qualitative and quantitative research solutions. With multi-sector experience, the BMi team understands industrial and manufacturing research, wholesale to retail intelligence and shopper insights.

Capable of delivering both tactical and strategic data through sophisticated reporting platforms, clients are able to realise the required return on research investment. More than 40 year experience brings a truly refreshing customised approach to research, insights and market intelligence and coupling mobile technology to this makes a compelling offer to our clients.

Mission & Vision

Mission
Ensuring informed decisions through research insights that drive growth.

Vision
Creating growth within our partnerships through the delivery of strategic and tactical insights using presidium client service and advanced reporting platforms.

Why BMi?

Full Service Agency

Providing a complete research solution.

BMi’s professional and experienced team provide a complete research solution to our customers, delivering insights across all tiers of the value chain, including the consumer.

BMi’s full service agency solution encompasses raw material supply, packaging conversion, product manufacturing, imports and exports, trade input and review of wholesalers and retailers, and then the all-important qualitative and quantitative consumer perspective.

The professional and insightful products offered by BMi are not only offered in South Africa but also across multiple African countries.

Historical Data

Trends within particular markets.

BMi offers historical market data providing our customers the opportunity to review trends accurately within particular markets.

The historical data provided ranges between 4 to 10 years based on the market assessed.

Multi Sector

Insights across multiple sectors.

BMi provides valuable insights across multiple sectors including:
- Beverages
- Food
- Foodservices
- Packaging
- Raw Materials
- Retail
- Technology
- Wholesale.

Technology

Customising tech solutions.

BMi offers a valuable platform of combining and customising technology solutions to meet the needs of our customers and the overall market.

Up-to-date and customised technology is incorporated in our fieldwork, capturing and reporting.

Pricing Specialist

Providing indispensable pricing input.

BMi are pricing specialists, providing indispensable pricing input to customers on a daily basis which aids:
- Formulating Pricing Strategies
- Compliance to set on-shelf and promotional price points
- Monitor and review competitor pricing activities within the formal and informal channels
- Monitor and review retailer and wholesaler pricing activities within formal and informal channels
- Review pricing trends over time
- Keep abreast of overall promotional and on-shelf pricing activity.

BMi collects industry, web, in-store and promotional pricing on a daily basis across formal and informal retail and wholesale channels in line with the needs expressed by our customers.

The web, in-store and promotional prices collected are down to SKU level, giving clients absolute insight on pricing activity in the market.

BMi’s price review products include:
- Quarterly review of packaging raw material prices
- Daily review of printed promotional pricing in newspapers, magazines, broadsheets
- Daily review of in store on shelf prices in retailer and wholesaler within formal and informal channels
- Price elasticity studies.

Total Market Provider

Total market size input.

BMi provides total market size input across all channels including:
- Formal and Informal Retail
- Formal and Informal Wholesale
- Convenience and garage forecourts
- Foodservices and on-consumption outlets
- Imports and Exports

BMi’s total market size input is attained by conducting top-down and bottom-up research with all prominent suppliers and manufacturers within particular markets.

Forward Thinkers

[vc_testimonial type=”type1″ image=”4946″ name=”Gareth Pearson” job=”Chief Executive Officer”]Having obtained his BCom degree from Wits University & thereafter his CIS Diploma, Gareth is a market research specialist with particular focus in the packaging & CPG markets in various sectors, including the retail market. He served as a member of the South African Institute of Packaging’s Regional Committee & is involved with the South African Packaging Council. Gareth managed the merger of BMi Foodpack & Adcheck Research during 2008. Gareth is passionate about brands, strategy trends & growing people.[/vc_testimonial][vc_testimonial type=”type1″ image=”5010″ name=”Leanne Freeman” job=”Research Manager”]Leanne has combined her interest in consumer & shopper behaviour with a passion for precision logistics & Project Management throughout her career. With a foundation in psychology, law & project management, Leanne entered the market research world over 10 years ago in the United Kingdom, co-ordinating global research projects. Leanne prides herself in delivering exceptional service to consumer & shopper insight seekers across a spectrum of categories & methodologies.[/vc_testimonial][vc_testimonial type=”type1″ image=”4948″ name=”Shawn Henning” job=”Analytics Director”]Shawn graduated from RAU in 1997 with a BCom Honours degree in Marketing. He started working at BMi in 1998 as a junior research analyst concentrating on the beverage industry. In early 2000, Shawn was offered a position with Ceres Fruit Juices focusing particularly on Category Management. Later that same year Shawn returned to BMi as a Senior Research Analyst & Manager of the beverage & packaging research division. Shawn has since held various positions at BMi including Account Director & more recently Analytics Director.[/vc_testimonial][vc_testimonial type=”type1″ image=”5177″ name=”Sandra Steenkamp” job=”Mystery Shopping & Quality Assurance Manager”]Sandra obtained her BCom Marketing Management degree from the University of Pretoria & boasts 28 years’ experience in the market research industry. She has specialised in the area of Mystery Shopping & Compliance/Verification Audits for the last 12 years, & also has extensive experience in the operational side of market research, having managed the fieldwork component of data collection in addition to quality checking & reporting. Stemming from her passion for both insightful reporting & data integrity, Sandra holds the title of Mystery Shopping & Quality Assurance Manager, heading up both departments at BMi.[/vc_testimonial]

Affiliations

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