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June 2015

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Poor Execution Undermines the Power of In-store Activations

Poor Execution Undermines the Power of In-store Activations

In-store promoters or brand ambassadors often don’t do justice to the vital role they play within a brand owner’s marketing strategy. Instead of providing an engaging customer experience that allows customers to positively interact with the brand in the retail environment, they merely provide free samples and at best, a diluted brand presence.