Solutions List
Consumer Behaviour and Business Insights
Understanding consumers is key to business and brand growth. We deliver consumer and B2B research studies using qualitative and quantitative methodologies with modern field collection methods, including online panels, CATI and CAWI.
Brand Gauge
Measure your brand's relative strengths and weaknesses against that of your competitors on key category drivers, tracking brand funnel metrics such as awareness, trial, consideration, usage and loyalty.
To isolate levers to drive equity growth and identify gaps at point of sale and in market activations to optimise brand performance.
Market Demand and Quantification
Gain insights into key market trends, volumes, values, packaging, distribution and growth forecasts.
Understanding the market landscape, drivers and forecasts allows you to harness opportunities to design an effective business strategy and grow your footprint across sub-Saharan African countries.
CX Online
Get accurate appraisals on your CX journey from trained shoppers who monitor the customer experience on your e-commerce site, from shopping registration to final product delivery.
Seeing how your customers perceive your e-commerce site allows you to pre-emptively correct issues or service gaps to maintain your competitive edge.
Ad-Apt
Measure online users' gaze time, element order mapping and overall recall with this state-of-the-art neuroscience testing solution, which provides a powerful assessment of your digital advertising.
Understanding how your marketing is viewed by your target market before launch allows you to tweak communications for optimal exposure with the best ROI.
Product Testing
Thoroughly test your FMCG product, from concept stage through unbranded products ready for packaging to branded goods on supermarket shelves with our qualitative and quantitative product testing solutions.
Testing market reaction to your developing concept empowers you to adapt your design upfront for the greatest chance of success. Benchmarking against competitor products also enables you to understand comparative flavour profiles and to offer your customers the best product experience.
Mystery Shopping
View your in-store performance and compliance as seen through the eyes of your customers with customised mystery shopping audits undertaken by our team of experienced mystery shoppers.
You get to track in-store performance, test training programmes, and recognise and reward star performers, which ultimately improves your in-store experience and enhances brand loyalty.