Pricing Intelligence

Our team specialises in price tracking and measuring share of shelf within the retail and wholesale landscapes. We partner with our clients to support their strategic initiatives, providing solutions to assess on-shelf pricing, promotional pricing and e-commerce pricing within South Africa and neighbouring countries.

Promotional Price Tracker

Gain access to advertised promotional activity and pricing across all digital, print, radio and TV media in South Africa. We also track advertised pricing, adspend, number of ads and share of voice to monitor and assess ROI.

WHY?
Tactical insights on advertising activity help you plan your next move, plus you get access to an online dashboard with a compliance and verification tool providing in-depth reporting.

E-commerce Pricing

Understand competitor pricing across all retailers with analysis and comparisons of online vs offline pricing, depth of promotion and product availability by retailer, as well as analysis of historical competitor pricing trends.

WHY?
Customised reporting provides in-depth insights from analysing your competitors' pricing per retailer, which includes URL and image links for each website.

In-store Pricing Solutions

Get to grips with on-shelf pricing and in-store promotions within retail and wholesale outlets; trended pricing; and your own brand's share of shelf, shelf health, facings and stock availability.

WHY?
Insights into competitor pricing strategies, forward share and shelf health compliance help to enhance your overall performance in-store.