Understanding Shopper behaviour through observation, interaction and discussion.
Consumer behaviour doesn’t always predict shopping behaviour. BMi Research’s Consumer Research division taps into shopping behaviour in order to understand the repertoires of brands that shoppers consider and the triggers in store that can potentially influence their behaviour.
Shopper Insights can be used to better understand the purchasing process and factors impacting product and brand choice when in store. Additionally, they can be used to identify sales opportunities for categories and brands and can provide insights around triggers and influences when consumers are in “Shopper Mode”.
Qualitative and Quantitative Solutions Including:
– Accompanied Shopping Trips
– Online Community Panels
– Point of Purchase (POP) Interviews