Offering unique and competitive intelligence into promotional activity in print media. Covers all brands advertised in all regions by retailer by month. The analysis provides an inside picture of the retail promotional environment. Track competitor promotions and pricing, offering top line or granular data. Assess whether brand is gaining sufficient share, relative to your spend on promotional print advertising. Track competitor promotional pricing to tactically react on own product pricing. Gain strategic insight into your brands’ share of print voice.
Promotional Pricing and Share of Print Spend:
– Print Ads covers all brands advertised in all regions by retailer by month.
– Analysis provides an inside picture of the retail promotional environment.
– Tracks competitor promotions.
– Provides Rand value to advertising spend versus competitor brands.
– Coverage: National newspapers, weekly newspapers, weekly community newspapers, consumer magazines, in-store broadsheets.
– Reporting offering is daily, weekly, monthly and quarterly.
– Reporting is in easy to use Qlikview format.
The element of chance in basic research is overrated. Chance is a lady who smiles only upon those few who know how to make her smile. – Hans Selye