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Meet the Team

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CEO
Kevin Kruger CEO

Kevin has more than 20 years’ experience and a passion for the CPG market in South Africa in both the retail and manufacturing spaces. His expertise lies in building valued long-term relationships, has a passion for building and leading teams and is always looking for new innovative ways to translate research data into actionable insights to our clients… He also has a key eye for technology which looks to the future rather than the past.

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Customised Insights Manager
Leanne Freeman

Leanne’s expertise lies in consumer based qualitative and quantitative market research both locally and internationally and across a range of industry sectors. Her strengths lie in operational issues and conceptualizing new projects.

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Sales Manager
Danie Botha

Danie has extensive research experience and he has managed various accounts within all major industries and across all areas of research. This, combined with his love for quantitative research and data analytics and insights, enables him to provide clients with holistic research solutions. His strong interpersonal skills also assist him in building quality, long-term relationships with clients.

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Mystery Shopping Manager
Sandra Steenkamp

Sandra has a passion for both insightful reporting and data integrity and she specialises in the area of Mystery Shopping and Compliance/Verification Audits. With her extensive experience in the operational side of market research, Sandra has managed the fieldwork component of data collection in addition to quality checking and reporting.

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IT Director
Greg Avramit

Greg has over 20 years’ experience in information technology including infrastructure and database design, network implementation, data integration, application development and specialises in SQL databases and IT networks. His extensive mobile solution experience efficiently moves data to and from our mobile field force.

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National Field Manager
Jimmy de Ville

Jimmy has a 40 years’ research experience mainly in field, field management and data collection and has been strongly instrumental in turning around various underperforming field regions. He has started up a successful field team and specialises in large special projects

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Instore Research Manager
Gareth Trueman

With experience across various marketing research sectors, Gareth is passionate about building strategic partnerships with clients. Through the core fundamentals of data integrity and dynamic reporting, his department provides insightful data that allows clients to make informed strategic business decisions.

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Research Manager
Marilyn Nel

Marilyn has a long history in research, bringing vast and dynamic experience to client relationships. She uses her experience and expertise to provide end to end solutions, with insight driven and value adding focus, to client requirements and needs. Marilyn is passionate about driving growth for both clients and her team.

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