Meet the Team


Jenni-Ruth Coggin


Jenni has worked in the marketing research industry for 18 years. She is a top producing management professional and expert in client management, business strategy, and marketing research. She conducts research that is aligned with brand needs and feeds directly into business strategies. She is highly experienced in developing and positioning major brands and building businesses in a broad range of industries. Jenni has worked in Johannesburg and Cape Town with local and international clients across the FMCG, Financial, ICT, Retail and Education sectors. She has a Bachelor of Arts (Honours), a Master of Science, a Certificate in Marketing Research, and a Diploma in Life Coaching.


Cindi Collett


Cindi has over 20 years client relationship management and commercial experience working with major SA companies across retail and fast-moving consumer goods. Cindi joined the BMi team in 2010 and has developed extensive experience in the research industry within key account management, product development and operational functions. Cindi’s client centric approach has played a key role in building customer relationships, identifying business challenges, improving productivity and initiating solutions. Cindi is an experienced professional, accomplished in managing client relationships and operations with strong analytical, business management and team leadership skills.


Greg Avramit


Greg has over 20 years’ experience in information technology including infrastructure and database design, network implementation, data integration, application development and specialises in SQL databases and IT networks. His extensive mobile solution experience efficiently moves data to and from our mobile field force.


Michelle Daines

Research Manager

Michelle has over 20 years of experience in the research trade, across a wide variety of methodologies, study designs and analysis techniques. She has exposure to a diverse range of client and industries, including the Retail, FMCG, Foodservice, Finance and Education sectors. Her experience translates into added value at every level of the research process, and ensures that the final client deliverables are relevant, valuable and actionable.

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