Meet the Team

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Kevin Kruger

CEO

Kevin has more than 20 years’ experience and a passion for the CPG market in South Africa in both the retail and manufacturing spaces. His expertise lies in building valued long-term relationships, has a passion for building and leading teams and is always looking for new innovative ways to translate research data into actionable insights to our clients. He also has a keen eye for technology which looks to the future rather than the past.

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Cindi Collett

Pricing Intelligence & Revenue Growth Management

Cindi engages with clients across all sectors and is passionate about building and maintaining client relationships and achieving results. She has a unique ability to customize her approach to meet account objectives and client expectations while leading and motivating the sales team in delivering solutions and building relationships that are underpinned by strong commercial orientation.

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Greg Avramit

IT Director

Greg has over 20 years’ experience in information technology including infrastructure and database design, network implementation, data integration, application development and specialises in SQL databases and IT networks. His extensive mobile solution experience efficiently moves data to and from our mobile field force.

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Danie Botha

Sales Manager

Danie has extensive research experience and he has managed various accounts within all areas of research. This, combined with his love for quantitative research and data analytics and insights, enables him to provide clients with holistic research solutions. His strong interpersonal skills also assist him in building quality, long-term relationships with clients.

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Jenni-Ruth Coggin

Consumer Behaviour & Business Insights

Jenni has worked in the marketing research industry for 17 years. She is a top producing management professional and expert in client management and business strategy. She conducts research that is aligned with brand needs and feeds directly into business strategies. Jenni has worked in Johannesburg and Cape Town with local and international clients across the FMCG, Financial, ICT, and Retail sectors.

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