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In-Store Observations

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In-Store Observations

Using the available technology, skills and reporting platforms, we track brand and sku performance by store.

Provides fast intelligence on retail shelf health and performance. Monitor brand and sku performance versus competitors’ to assess sales performance and remedy gaps. Gain tactical competitive advantages by tracking on shelf price intelligence, forward share comparisons and in-store promotional activities.

In-Store Shelf Health:
– Ensuring accurate data which translates into tactical competitive advantages:
– On shelf availability
– Shelf space per sku and forward share
– Highlighting full promotional tracking
– In-Store compliance for all promotional and merchandising activities
– Verification Audits
– Planogram compliance service
– Shelf images with geotagging
– Stock ranging audits by competitor and region
– Complete shelf health service by store
– Geographic coverage of South African and 16 African countries

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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. – David Ogilvy

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