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Consumer Research

Consumer Insights

 

Getting into the hearts and minds of consumers through interaction, stimulation and discussion

 

We provide bespoke and fully customised solutions to uncover Consumer Insights through the following types of studies:

 

  • Brand equity
  • Concept testing
  • Consumer segmentation
  • Sensory testing
  • Stakeholder engagement & loyalty
  • Unmet needs.

Shopper Insights

 

Understanding shopper behaviour through observation, interaction & discussion

 

Better understand the purchasing process & factors impacting product & brand choice when as well as identify sales opportunities for categories & brands. Provide insights around triggers & influences when consumers are in “shopper mode”.

 

Qualitative & Quantitative solutions including:

  • Point of Purchase (POP) Interviews
  • Observations
  • Accompanied Shopping Trips.

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