Products & Services
We have a repertoire of solutions to meet your research needs
Whatever the question, we have the solution.
ISOS (In-Store Observation Services)
1. How is your brand performing in-store?
Every week, we answer questions like,
- Is my product available on shelf?
- Does my brand have its fair share of shelf space?
- Is my product list and available in all stores?
- Is my gondola end in store?
- Do I have promotional activity in that particular store?
ISOS gives first-hand insight into your brand’s performance in-store. Monitor your products versus your competitors to assess your performance and remedy gaps. Ensuring accurate data which translates into tactical competitive advantages.
LISP (Liquor In-Store Pricing)
2. How is your liquor brand performing in-store?
Get the insights on in-store dynamics for your liquor brand.
- Is your product always in stock?
- Do you command a fair share of shelf space?
- Are there other stores where you need to be listed?
- Is promotional material for your brand visible in-store?
LISP (Liquor In-Store Promotions) gives up-to-date information on how your liquor brand is performing in-store. Data that translates into tactical market intelligence.
Print Ads (Promotional Pricing & Share Of Spend)
3. Is your product visible enough in promotional print media?
Assess whether your brand is gaining sufficient share, relative to your spend on promotional print advertising. Are you missing any opportunities to advertise in other regions or publications? Are you losing share because of this?
Print Ads covers all brands advertised in all regions by retailer and month. The analysis gives an insider picture of the retail promotional environment. Track competitor promotions and pricing, offering top line or granular data.
CIS (Continuous Information Services)
4. What are the latest market trends?
And,
- Is the category growing or declining?
- What does the future hold for the category?
- What are packaging trends for the market?
- Are category sales growing or declining in retail? Or wholesale, export?
- How is your product performing in foodservices?
CIS (Continuous Information Service) involves sizing up markets annually to see volume, value and consumption trends. The service is available for most food, beverage, confectionery and snack products. We have than 10 years of historical data in tracking each market. Using these insights, you’re able to harness the potential in your market.
A unique offering incorporating formal & informal market components.
Commissioned Research
5. Need to investigate the market regarding other issues?
If your research need is not covered by our standard set of services, we will tailor-make a study specifically for you.
BMI’s Commissioned Research is designed specifically to answer your questions in your particular market. From industrial assessments to traditional consumer studies, we have the expertise to grow your business.
Offering strategic category trends on total market performance
